Positioning of a client's company and/or brands then assist the client with developing and implementing a 360 degree branding program
Product ideation, development and naming
Comprehensive competitive analysis
Consumer research including but not limited to segmentation studies, perception mapping, qualitative focus groups, quantitative surveys, tracking studies and ethnography
Packaging design
Marketing to emerging consumer segments including Hispanic and 50+
Identity systems - logos, letterhead and business cards
Project management
Assistance with line review preparation and presentation
